Companies often do not realize they have bad mobile practices in place. Here’s how to identify ‘bad mobile’ and get help.
Knowing you have a problem is the first step towards fixing it. Let’s explore how to identify ‘bad mobile’ in action.
Do your delivery people or sales staff complain about their device?
“Ugh – this thing always does this…” as the frustration builds on their face. A clear indication of ‘bad mobile’ is when your people are struggling with the technology. And most often it happens in front of your customers. Maybe it’s the app, maybe it’s the handheld, maybe it’s the network. Whatever the case, there is definitely opportunity for improvement.
Does the mobile device look like a relic from the dark ages?
Maintaining a mobile device’s life cycle is paramount in preventing ‘bad mobile’.
In the rugged device world, manufacturers generally guarantee to manufacture and service a new device for 6 years. However, it’s not uncommon for large companies to keep them in the field for 7 to 9 years. Now let’s consider consumer devices – they have a much shorter life cycle. Typically, they are manufactured for 8 months to 1 year with minimal support compared to rugged devices. It’s important to understand that the cost of technical support increases exponentially the longer these devices are used beyond their expected life cycle.
Does it look like that mobile device was hit with an ugly stick?
A rugged device that looks battered, scratched, scuffed or damaged is a clear sign to customers that your organization has ‘bad mobile’ behind the scenes. Although this rugged device is much more expensive than a consumer device, it is often treated with much less respect. This does not leave a good impression with your customers. Additionally, when a device is making your staff’s job easier rather than more frustrating, they will take better care of it.
These examples of ‘bad mobile’ are just some of the easy-to-recognize signs of trouble. A complete mobile maturity assessment is the first step to identifying these issues with your mobile practice. It allows you to establish a baseline and provides a clear path forward.
Find out if you have ‘bad mobile’ in your organization? Contact us today for your mobile maturity assessment!