Are you choosing a mobile device with consideration of the role it will be supporting? Choosing the wrong mobile device for the job is a common problem in business today.

Choosing the correct mobile device can feel like a daunting task. Let’s explore some common mistakes when choosing a mobile device and a few steps to help with this process!

The decision process of how we choose a mobile device has not evolved as quickly as the technology.

  • When buying a mobile phone for ourselves, we tend to want the latest, greatest mobile phone that we can afford. It is usually the same OS as the last phone we had – typically either Android (37% of total US Market Share in 2018) or iOS (63% of total US Market Share in 2018) and is often the same brand as our last phone – Samsung, Huawei, Apple, Xiaomi, LG etc*.
  • When you buy a mobile device for your organization you need to make sure it is the best device for the role. This requires an in-depth analysis of the best suitable device based on the primary role utilizing the device.

The smartphone is still young.

  • There are some amazing mobile devices on the market today. Chances are good that you will not be choosing between a ‘bad’ device and a ‘good’ device, but rather choosing which device is better.
  • It’s easy to forget that the first smartphone wasn’t invented until 1992. The term “smartphone” wasn’t being used until 1995. The Simon Personal Communicator by IBM was the first phone to combine the functions of a cell phone and a PDA and launched with a price tag of $899 ($1,637.84 in today’s dollars)**.

Listening is a critical aspect of the process.

  • Recently in a large organization, we delivered a Mobile Device Evaluation. The IT leadership team concurred with our assessment. The business units responsible for the role that would utilize the device did not. For this specific role, we had chosen a consumer-based device. The details of managing the life cycle of a consumer device were presented to the business unit directly responsible for the team members using the device. They were not keen on the implications and the potential for business disruption associated with managing a consumer device. We pivoted 180 degrees and went back to begin evaluating rugged mobile devices. The end result was a win and a successful story in collaboration in choosing the next generation mobile device utilized to drive revenue in the organization.

Choosing a mobile device doesn’t have to be hard, but in the same sense that you would not hire a painter to do your plumbing, don’t tackle this decision on your own. Engage Fogle to provide you with a Mobile Device Evaluation today.

Fogle Consulting. Mobile Technology Simplified.

* 2018 OS Market Share by Device Atlas
** First Smartphone by the Business Insider